Alyssa Britney Saldivar
Alyssa
Britney
Saldivar
Marketing and Communications Coordinator
Bio
As a passionate and motivated professional, Alyssa is constantly striving to improve her techniques, expand her skillset, and find new opportunities to grow and be creative in all types of social media marketing platforms.
Each one of Alyssa's projects has provided her with leadership, and growth that has allowed her to find her value within the marketing industry.
She is a California State University of Fresno Class of 2023 Alumni, with a Bachelor's Degree in Mass Communication and Journalism, with an emphasis on Broadcast and Multiplatform Journalism.
Skill Sets
Background
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Branding & Visual Communication
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Marketing
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Performs high analytics for clients
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Digital Illustration (Adobe Cloud Expertise)
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Creative Project Management
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Content Visualization & Execution
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Brand Refresh and Transformation
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Social Media Managing
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Team building
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Flexibility
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Working Remotely
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Website design
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Copywriting
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Social Media Content Creation
Marketing and Communications Coordinator, California State University, Fresno.
April 2024 - Present
Digital Content Producer / Broadcast Television Producer, KSEE24 / CBS47 Newsroom.
July 2023 - March 2024
Film, Social Media, Graphic Design, Marketing Intern, ZOE Church,
Los Angeles.
August 2020 - August 2023
Social Media Specialist
She is highly skilled in networking, social media management, and marketing strategy.
She excels at building and maintaining meaningful professional relationships that lead to impactful collaborations and brand growth. With a strong understanding of digital trends and audience engagement, she has successfully managed social media accounts that consistently deliver high-performing content, increase reach, and strong analytics. Her ability to craft engaging campaigns and adapt strategies based on performance data demonstrates my capability to lead and grow accounts with measurable success.
The current social media account Alyssa oversees at the California State University of Fresno, as the Marketing and Communications Coordinator for Student Involvement, is @FSGetinvolved on Instagram
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AP Style Expertise
She has worked in a newsroom at KSEE 24 / CBS 47 in Fresno, California, as a Digital Content Producer, writing articles for YourCentralValley.com.
She is highly skilled in AP style format of writing. She was a Digital Content Producer at KSEE24 / CBS47, a Fresno County News Station. Working with numerous businesses to promote and describe what they have to offer to the public, Alyssa was able to translate press releases into AP Style website articles.
Alyssa currently writes stories for 'Fresno State Today' for the California State University of Fresno.
Fresno State is proud to invite students, faculty, staff, alumni and the Central Valley community to a week of spirited celebration during homecoming week, from Oct. 20 through 25.
This year’s theme of “Can’t Hide that Bulldog Pride” includes a week’s worth of inclusive and engaging activities, some of which are free and open to all students, staff and community members.
"Fresno appears to be on the radar with Marvel Comics after being featured as a city targeted in the comic book “Thanos: Return of the Mad Titan” published in November.
It was written by Christopher Cantwell with art by Luca Pizzari"
While the Vintage Days spring festival remains one of the longest held traditions on the Fresno State campus, each year offers a new twist. This year, it’s the new Dave and Buster’s Fun Zone, which will include inflatables, a ferris wheel, a rock wall, a zip line and a spider jump.
Vintage Days is a free, three-day festival running from 10 a.m. to 6 p.m. Friday and Saturday, April 11 and 12, and 10 a.m. to 5 p.m. Sunday, April 13. The festival will be set up in Lots P30 and P31 near the Lynda and Stewart Resnick Student Union at Fresno State.